The actress was absent during the movie's release and she allegedly kept herself unavailable for publicity activities on purpose. The fact that NTR is notorious for his mood swings didn’t help matters. It is said that he is 'unfriendly' with most of his leading ladies.
According to the source, "Ileana hates NTR and doesn't even talk to him on the sets. She comes out of her van when the shot is ready, only to go back soon after. Ileana hates people who smoke around her and NTR deliberately lights up in front of her to annoy her. The only reason Ileana signed up for the film is because they were paying her 1.5 crore."